While posting relevant information is the best way to showcase your business and attract clients on social media, keep in mind that the time you’re sharing could affect your social traction.
Best times to Tweet:
- Twitter gets the most traffic 9AM to 3PM, Monday through Thursday
- Avoiding tweeting after 8PM on weeknights, or 3PM on Fridays
Best times to post on Facebook:
- For the highest average clicks to your content, post Wednesday at 3PM
- Facebook traffic is highest during the work day: 9AM-4PM, Monday through Friday
Also, be sure that your posts and tweets contain relevant content; otherwise, if you’re sharing anything and everything, your posts could be considered “noise” by your audience. Engaging posts that encourage your audience to take an action (for example: comment, “Like”, retweet) are great – you want your audience to be sharing and commenting on your posts! Additionally, if you ever have a giveaway or promotion, be sure to post it on Facebook! Who doesn’t love a freebie?
For more information on how to maximize social media for your business, check out our recent webinar for premium members: Get Social, Whether You #Like It or Not.