» What’s Next in Social Media: October 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from October 2014:

Facebook's new Safety Check featureFacebook introduces Safety Check tool

Facebook has recognized its importance (among other social networks like Twitter) in times of disaster with its unveiling of Safety Check, a new tool to announce that users are safe and allow them to check on others. Users in an area affected by a dangerous situation will be asked if they’re safe, and a News Feed story will be generated upon an answer in the affirmative.

Continue reading on Facebook Newsroom >>

Twitter offers new tools for app developers

Twitter has been known as a stricter social network among the rest because of its rules around applications that integrate with its services. In the past app developers have had trouble creating apps that make the social network more useful – such as link shortening or photo posting. Twitter has now developed a suite of tools to help app developers build and monitor apps that integrate Twitter.

Learn more on The Wall Street Journal >>

Pinterest begins curating content for users

Pinterest has been helping businesses drive traffic to their websites for years now, but has stayed out of favoring some pieces of organic content over others. Now, Pinterest has begun to suggest content based on user behavior with a new product called Pin Picks. These picks are selected by Pinterest with no way to request or pay for placement at this time.

Read more on TechCrunch >>

Google+ adds polls offering

In an effort to spark more conversations on its network, Google+ has added a polls feature. This new feature has quieted rumors that Google+ will begin shutting down. Google+ polls include up to five answer choices with the option to add photos to make your polls more compelling.

Find out more on PC Mag >>

Key Takeaways

  • Social networks are not going away any time soon. Facebook’s Safety Check and Twitter’s new tools for app developers indicate that the social networks are nowhere near done growing and expanding their services. Facebook’s new tool recognizes that people use the network beyond inconsequential status updates, and Twitter’s acknowledgment that app developers need help suggests that they realize how much more powerful Twitter could be if they enlist the help of others.
  • Your content matters more than ever. The fact that Pinterest has begun curating some of the best content on a given topic means that your pins and their descriptions must be the best they can be to be featured. Pin Picks will help users get started and dig deeper on certain topics, so you should aim to be that perfect account that Pinterest suggests!
  • Change is the only constant. This is one of WeddingWire CMO Sonny Ganguly’s favorite idioms, and it’s true in social media as well as technology as a whole. With rumors spreading just a few months ago that Google+ would be closing down, social media has surprised us once again with Google+’s new offering. Be sure to continue checking our monthly social media recaps so you won’t miss a thing!