Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from November 2014:
Facebook releases Groups app
In continuing its multi-app strategy, Facebook has released a new Facebook Groups app that helps users stay in touch with their existing Facebook groups and find new groups. This new app makes it easier for Facebook users to see which groups they’re already a part of without accessing through a recent notification. The app also features a “Discovery” tab to help users identify and explore new groups.
Twitter adds Offers
As we mentioned in our September recap, Twitter is working towards fully integrated e-commerce with the “Buy” button and now its new Offers program. Twitter Offers allows businesses add coupons or deals to their Twitter advertisements to make it even easier for users to purchase natively. Twitter believes this new feature will help businesses acquire completely new customers through the social network.
New Google+ mention notifications
Google+ users rejoice – it’s now much easier to access your Google+ mentions! The network’s new Mentions tab displays all the mentions of your personal or professional Google+ page in one easy-to-find place. Previously, Google+ mentions were lumped in the notifications menu in the top right corner of the profile. This new change makes it easier to distinguish mentions from other, less urgent notifications such as +1s or circle additions.
LinkedIn recognizes Certifications
LinkedIn’s most recent update included number of new features, but perhaps the most notable for wedding professionals is that you can now add certifications to your LinkedIn profile. For Pros in wedding planning or officiating, this feature is important in distinguishing experienced Pros from those who are not yet certified. This feature allows the user to add their license number, as well.
- Social networks are adding more value to their existing features. Facebook Groups are nothing new, but the network is making it easier to use those features and find value in them. Google+ separating mentions from the rest of the notifications makes it easier to see when someone is trying to interact with your or your business. Simple product changes for the Facebook app and Google+’s user experience mean big gains in the usage of those existing features.
- Social networks are adding more value by adding new features. Twitter has already introduced the “Buy” button to integrate e-commerce into user’s timelines through sponsored tweets, and the introduction of Offers makes the prospect of using Twitter advertising even more compelling for e-commerce businesses. Getting users to purchase goods on Twitter is made easier by exclusive deals for a targeted audience, which adds more value to Twitter advertising in general.
- Social networks are trying to be more relevant. LinkedIn allowing you to add your certifications to your profile makes the network more relevant for you. The network is recognizing that additional credentials beyond work experience or education are very important in certain industries and lines of business. If an engaged couple researches you as a professional, they’ll be able to read more about your personal qualifications than you likely include on your website.