Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from October 2015:
Pinterest to add location information to Place Pins
While Pinterest Place Pins are not new, the social network announced its plan to add more and more information to the pins themselves. Location information like a map preview, address, phone number, and hours of operation will now become available on Pinterest, meaning that users operating the network from their phones will be able to take action without switching to a new app (like Google Maps, for instance). Place Pins are currently powered by Foursquare, meaning that the location’s information must be updated there to provide the most accurate information.
What this means for you: In addition to your business reaching potential wedding clients who are looking for inspiration on Pinterest, your business can now connect with those potential clients without them having to leave the site or app. This is especially valuable for wedding venues, since couples can now essentially tour your venue virtually and then call to schedule an appointment in one click. By simplifying the information-gathering process, Pinterest is shortening the time it takes for a potential client to connect with you.
Facebook unveils Instant Articles
Earlier in the month, Facebook rolled out its latest product, Instant Articles. Currently only available for iPhone users, the new feature allows media companies like The New York Times and The Huffington Post to publish articles directly on Facebook instead of driving traffic back to their own properties. Instant Articles provides a smoother and faster experience for readers, making it easier for companies to reach new customers on Facebook.
What this means for you: If Instant Articles is opened up to more publishers like LinkedIn’s Pulse product, your wedding business could begin using the feature to blog on Facebook. Because users are not redirected to your website, they may be more likely to engage with your content in what they view to be a safer environment. Since this product is still new, it’s not yet clear whether Facebook will prioritize Instant Articles in user’s news feeds – so keep an eye out for more news on the subject.
Twitter releases embeddable grids tool
Twitter has announced its latest project – a rich new responsive grid display which you can use to embed your stories on any site or app. The new feature, which is geared towards photo- and video-based tweets, gives users the opportunity to highlight multiple tweets at once in an immersive experience that goes beyond a stacked layout of tweets.
What this means for you: If your business is already using an embedded version of your Twitter timeline on your website or blog, this new format will be a huge hit for you. Especially for wedding professionals with a lot of images to show off on Twitter, the new format allows for a much more attractive display of the content you’re already creating. Creating a custom grid is extremely easy through Twitter’s Publish site, so no coding knowledge is necessary!