Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from November 2015:
Instagram finally tests multiple accounts
Instagram is rumored to be beta testing an account switching feature that would allow users to enter in another set of login credentials to their current account. A new selector feature allows you to switch between multiple accounts, and a banner notification makes it clear when you’ve switched accounts. The initial test appeared on the Android version of the social network, and it’s unclear when and how this feature will be rolled out.
What this means for you: Sick of logging in and out of your personal Instagram account when you need to post on your business account? When the update is live for all users, you’ll be able to switch between accounts easily. This update would also presumably allow you to see notifications across both accounts, making it more efficient to check in on notifications from your followers. Being active on your business Instagram will be much easier for those who are also active on their personal accounts!
Pinterest app becomes more useful
Pinterest has updated its mobile experience to highlight more recent pins and make your content easier to find. Previously, user’s profile pages were organized by board with the first pin ever added serving as a “billboard” for the collection – making it hard to find recently pinned content and impossible to search. The new profile design highlights the user’s six more recent pins, and it also added the ability to sort pins alphabetically or by topic. With this update, users can easily find their products and projects for later use.
What this means for you: This update encourages users to revisit their pinned content, thereby extending the life of your business’ pins. Once a bride or groom pins your content, they can easily find it again to click through. It also serves as a better reminder when users log on, since seeing that dream wedding dress or beautiful bouquet again jogs the user’s memory so they can continue their research or reach out to your business. Plus, with the ability to sort pins alphabetically or by topic, users can find your content again if they haven’t thought about it recently.
Facebook at Work releases chat function
Facebook at Work, Facebook’s business offering, has launched a mobile version of Work Chat, a version of Facebook Messenger meant for coworkers and colleagues. With features similar to its original Messenger product, this new Facebook chat function allows you to send messages to your coworkers or create a group chat. Because many conversations require shorter and quicker responses than through email, this chat functionality means you can collaborate on the go without giving out personal phone numbers.
What this means for you: While some larger wedding businesses may be able to use Facebook at Work to communicate internally, many wedding pros are sole proprietors or have smaller teams – meaning that the chat functionality in itself would not be useful. However, consider the direction Facebook is going in with this update. Communicating via Facebook is becoming more secure and less personal, which means your clients may start preferring chat to emails or phone calls. Learning about new and upcoming communication methods can help you be prepared for whichever method(s) your clients choose.