Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from May 2015:
Twitter and Google make tweets searchable
Twitter has teamed up with Google to allow tweets to be surfaced within search results. Before this collaboration between Twitter and Google, the only way to search for a Twitter username or specific tweet or hashtag was to search internally on Twitter. Now, for example, searching “WeddingWire twitter account” on Google will pull up results that include WeddingWire’s handle, WeddingWireEDU’s handle, and WeddingWire Support’s handle. This update will go into effect the week of May 26 in the U.S. and will apply to both mobile and desktop Google searches.
Facebook releases Instant Articles
Earlier this month, Facebook announced its release of a new product for publishers: Instant Articles. Like LinkedIn’s Pulse, Instant Articles gives publishers the opportunity to create and publish long-form articles to share directly on the social network. Instant Articles provides a great alternative for those businesses who do not have a website or blog but have content to provide for potential customers and other industry experts. The articles are interactive and mobile-friendly.
Pinterest introduces Cinematic Pins
Pinterest is implementing the use of Cinematic Pins, which are animated ads that show up on users’ feeds. The preview ad released by Pinterest is similar to a .gif because it doesn’t contain audio, and it only moves when the user is scrolling down. In addition to the rest of the Pinterest Advertising suite (including Promoted Pins), the network also plans to add new forms of audience targeting. These new products are being rolled out with a few brand partners to start before becoming available to all brands.
Google+ unveils themed Collections
The platform updating functionality once again by adding Collections, a new feature which lets users organize and group their content into sections based on topics. Similar to Pinterest’s Boards, users can set privacy on the collections to public, private, or select users. In addition to individual collections, there will also be featured collections curated by Google+ which can help users collect inspiration and ideas.
- Social media continues to grow into other channels. With Twitter content becoming accessible via Google search, it’s clear that networks are branching out and taking leaps to get users to engage with the platforms and download their apps. This is good news for business owners that are actively involved on social sites, because it gives your accounts more visibility during a search.
- Social networks are listening to their users. . Pinterest created Cinematic Pins based on feedback from users that video ads are disruptive, so they created a new ad type to accommodate those concerns. Google+ has struggled for some time to find its niche, and hearing about the success of Pinterest’s board model helped the network make improvements that are proven to be popular. These updates should inspire your business to start listening closely to your client feedback and incorporating wherever possible.
- Images are king, but content still matters.While there’s tons of data to support that images are the most popular post types on Facebook, it’s obvious that content still matters for many publishers. By allowing brands to publish content directly on Facebook, the social network is providing more value to businesses and giving them more opportunities to build trust at the first point of contact. If you haven’t started blogging or need to jump-start your efforts again, look into Facebook Instant Articles!