Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from March 2014:
Starting the week of March 10, Facebook began rolling out a “streamlined” look for Business Pages on desktop. The new look will be easier for people to find information they really want as well as help Page admins access tools faster. The new redesign features an updated timeline layout, a new “This Week” feature that provides a snapshot of your Page’s activities for the week and easier ability to benchmark with Pages to Watch. Page admins have already reported seeing the option to switch or join the waitlist.
Pinterest’s New Gifts Feed
Good news for those wedding and event professionals who provide goods: Pinterest has announced that it’s introducing a new feed specifically for Product Pins, meaning that they’re tied directly to the retailer and you’re able to purchase them directly. While much of Pinterest is used purely for inspiration, this feed will only show items which can actually be bought (and are up-to-date). This feed will also include a price filter, making it function more like a retail site than a social network.
Twitter Gets Faster Video Playback
The ability to tweet video is not new, but the ability to play them with a single click is a new feature Twitter launched this week. This feature, called in-line video, is a step towards the auto-play videos being implemented on Instagram and Facebook. The current process for watching a video on Twitter requires up to three clicks to view the click, while the new process appears in the feed and is expected to lead to users watching videos multiple times (similar to Vine) and tweeting more videos.
Google+ Finally Updates Links
If you use Google+, you may have noticed that previously posted links only included a small photo with the link, with very little other information. Now links you post on Google+ are getting the “Facebook” treatment – that is, larger images with a more stylish look and feel to the links themselves. It may seem like a small change, but if you post on the social network often you’ll experience a much more visually appealing look to your page!
- Social networks are constantly attempting to out-improve each other. Google+ is trying to look more like Google, Twitter is trying to act more like Instagram and Facebook is redesigning the same features it’s already redesigned as early as late last year. Regardless of whether or not you’re a fan of any of the new changes, be aware that the social media space is constantly changing and you’ll need to be ready for what’s next.
- Social networks are invading the retail space. Pinterest’s Gifts feed is another step towards integrating social interaction with friends and family with online shopping. The social network Wanelo is basically a network already dedicated to this concept, and it has been wildly successful for retailers thus far. Look for more integrations similar to Facebook’s Offers product which will make it so business owners who sell products can connect and sell at the same time.
Image via Facebook