Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from June 2015:
Facebook favors video
In late June, Facebook announced that it has made yet another News Feed tweak – this time to take more video engagement into account. Previously, Facebook tracked whether you watch a video and for how long. This new update takes into account even more video actions, such as turning on sound or playing the video in full screen. These actions taken on videos affect the prioritization of videos in your News Feed, so the more you interact with videos, the more videos you’ll see.
Pinterest unveils Buyable Pins
Though the social network has been building towards more integrated e-commerce for a while, Pinterest has finally unveiled a new type of Rich Pin that allows users to purchase things directly from Pinterest partner retailers like Macy’s or Nordstrom. Pinterest users will be able to see prices, select details about the product (like color), and purchase with one tap of a button with a credit card or though Apple Pay. Buyable Pins will also show up in Pinterest recommendations and search.
Twitter adds Product Pages
Twitter has taken a page out of Pinterest’s book with new Product Pages and Collections. These new features include multiple tweets from a brand, but they also have basic product information and the ability to actually purchase those products. Collections look like normal tweets with multiple images, but when a user opens it they get more information and more images which all link to actual product pages. Twitter plans to extend this initial test to provide more personalized and relevant information to users.
Instagram updates search
Instagram has once again improved search functions in its newest version. Using the new Places Search, users can view images by other users from any location they want. Trending tags and trending places suggest popular pictures for users in real-time, along with two new curated sections in the new Explore tab: a section for photographers and specific interests that will be updated twice a week.
- Video is still going strong. Several social networks have been adding new video features or prioritizing video over the last year, and this trend has not slowed down yet! Consider how your wedding business can create more video so your posts can be prioritized in your audience’s News Feeds. Come up with a replicable process for creating video campaigns so that your business can stay relevant.
- E-commerce is becoming the norm. Social networks are becoming more and more integrated with e-commerce websites. The idea is simple: When users are browsing products on social media, their interest is piqued. By making it easy for users to purchase directly through Buyable Pins, Pinterest is taking all of the research, risk, and effort out of the transaction. Take advantage of this idea by making sure all your Pins link back to your website so users can easily find out more information about your products or services.
- Popular is important. As Twitter has proven for years, people care about what is popular and want to find out what is trending. Instagram’s update to add trending hashtags and photos makes it easier for people to find out not only what is relevant to themselves but also what is relevant to the people they care about. Now that Instagram has made this update, your wedding business can capitalize on being able to find trending hashtags quickly and use them to reach a broader audience.