» What’s Next in Social Media: January 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know for social media news and updates from January 2014:

Facebook's new Trending featureFacebook’s “Trending” topics

Facebook recently launched its new Trending feature, which displays a personalized list of popular topics. Its gradual rollout has begun in the U.S., Canada, Great Britain, India and Australia, so you may see this new feature appear in your account soon!

Trending stories are based on a variety of factors, including your interests on Facebook and how much your friends are interacting with the story. This new feature goes hand-in-hand with Facebook’s launch of hashtags, allowing Facebook users to consume new and content in a similar way to Twitter’s feed.

Since the Trending feature consolidates topics which users are talking about and clicking on, it’s easier for businesses to hop in and discuss trending topics that may be related to their industries. Be sure to keep an eye on the top right corner of your News Feed to see what your network is talking about!

Read more from InformationWeek >

Twitter’s new design

Twitter’s desktop design is now in line with its mobile versions for iOS and Android – a more refreshed design with in-line compose function and simple navigation bar.

Twitter had been testing several versions of a new design for the past few months, with this new design clearly being the winner. The left-side profile box and other information with the compose function are aimed at converting Twitter readers into more active tweets by eliminating the pop-up compose function. Now, users can read and tweet at the same time.

Check it out on TechCrunch >

New Google+ email option

Google+ now allows you to email connections in your circles, even if you don’t have their email addresses. This new feature shows up as you compose a new email, where it suggests Google+ contacts as recipients.

This new feature is helpful if you’ve connected with someone you’re interested in talking with further but haven’t exchanged email addresses, however, it can also deter Google+ users who use Gmail for personal uses. These emails will appear in the Social tab in Gmail, and while you’re able to email any of your connections, their email addresses are not visible unless they respond to your email. You also have the option of opting-out from receiving these emails by changing your settings.

Get the details from the Gmail Blog >

Pinterest experiments with GIFs

Now businesses can get even more creative on Pinterest with GIFs! The animated files won’t automatically play, though, so Pinterest has added a “Play” button if you’d like to view the GIF.

This is just another way that Pinterest is varying the content that people are able to pin to their boards. GIFs are generally used in a comedic way, and can be a fun way to mix it up with photos and videos on your business’ boards. Users will still be able to click through to the source website.

Since GIFs are all the rage right now (think about how many times Buzzfeed uses them in a given day), try incorporating them into your Pinterest boards. You’ll likely see more clicks from those who are curious about how the GIF will end, and they can stand out from the hundreds of other photo pins users are bombarded with in their home feed.

Find out more on the Pinterest for Business Blog >

Key Takeaways

  • The way we consume content is moving further into social. With Facebook’s Trending topics inching closer to Twitter-like news streams, we’re consuming content in a more socially-oriented way. Not only is what’s going on important, it’s also becoming important how the people we interact with interact with content!
  • Google’s empire is ever-growing. Since Google+’s integration with YouTube in which users now have to create a Google+ account to comment on videos, Google has clearly shown that it plans to continue deepening the relationships between its products, so pay attention to product updates.
  • Pinterest is branching out past pretty pins. Pinterest will always be the perfect place to add your business’ photos, but it has begun incorporating more types of content into the platform. Look out for Pinterest to continue to diversify and offer different marketing and advertising solutions for businesses.