Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from August 2015:
Facebook introduces live streaming
As part of the Facebook Mentions app for public figures, celebrities, and other influencers, Facebook has introduced Live, a new way for public figures to share videos with their fans on Facebook. The new feature allows for a more direct connection between the influencer and their fans, but it also takes advantage of new live-streaming technologies being rolled out like Periscope and Meerkat.
Twitter expands Audience Platform
For advertisers who want their Twitter campaigns to go beyond the social network, Twitter has expanded its platform to run advertisements on other publisher sites and apps. Additionally, Twitter added new ad objectives and ad formats to help advertisers accomplish a variety of goals across the Twitter Audience Platform. Users will be able to retweet or favorite ads directly from the ad unit.
Instagram allows more photo formats
For those frustrated by Instagram’s square photo requirement, the social network has released an update that drops the requirement and allows for both landscape and portrait photos and videos. Instagram made this change based on user feedback that for some photos, square formatting is not a good option. Now users can post their photos and videos in the formats they were originally intended, or crop to be square.
- Social advertising is reaching beyond the network. Facebook and now Twitter offer ads that can be served on other publisher sites or apps, which means that these channels are becoming even more powerful. By reaching users outside of social media, social advertising has quickly become a great solution for small businesses with limited budgets while still delivering results.
- Social networks are standardizing formats and requirements. While differences still exist in the top social networks, they’ve begun standardizing some elements of their formatting and requirements. Posting across social networks is much easier if the photo or video looks great on each, and Instagram’s new supported formats proves that users are interested in that freedom. Plus, now photographers and videographers don’t have to squeeze their brilliant work into a cropped post.