Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!
Here’s what you need to know about what’s next in social media from April 2015:
Facebook updates News Feed algorithm (again)
Facebook has once again updated the way its News Feed algorithm distributes page posts from users and brands. In an effort to improve the balance of posts between other Facebook users and brand pages, posts or articles from brands are being reduced in favor of non-business content. It’s unclear how much these updates will affect businesses, as there are a number of factors that determine placement in the News Feed – but be sure to watch your Insights over the next few weeks.
Twitter acquires Periscope
Earlier in the year Twitter announced its acquisition of Periscope, a live streaming app that allows users to broadcast their streaming video via Twitter. Previously, an app called Meerkat made live streaming video popular, but Twitter’s Periscope makes sharing your live streams easier and faster. Because it’s integrated with Twitter, sharing a live stream can be accomplished with the same experience as sharing a tweet with your followers.
Pinterest releases Marketing Developer Partner
Pinterest has debuted a new program called Marketing Developer Partner, which allows Pinterest partners and publishers to create, schedule and publish Pins and boards for their clients. Currently, social media management platforms like Hootsuite do not allow for scheduling or publishing within their platforms, but a new API would change that. Pinterest also announced plans for an Ads API to give outside ad platforms the ability to push ads to Pinterest.
LinkedIn announces Elevate
LinkedIn has added another app to its mobile portfolio: Elevate. Elevate is designed to help employees share content from the companies they work for. Because employees of a company typically have 10 times more connections than their company has followers, Elevate hopes to make it easier for employees to be engaged in their own company’s content. Elevate is currently only open for businesses by invitation only, but aims to be available for all later in 2015.
- Social networks love content. LinkedIn’s Elevate is just one step towards helping users and brands see the value of high-quality content. Likewise, Facebook’s update is an attempt to push businesses into producing and posting more high-quality content. Your business will not be as affected by Facebook’s update if you post good, engaging content consistently than a business that posts promotional messages and links back to its own website all the time.
- Social networks continue to favor video. Just as Facebook’s own statistics show that video is much more engaging than any other post type, Twitter’s Periscope is capitalizing on the popularity of video. By making it even easier for users to create and broadcast their videos, Periscope is helping to make video adoption widespread.
- Social networks want you to share. Pinterest’s previously closed API made it so that no businesses were able to schedule Pins ahead of time, but now all that is changing. Because so many businesses favor the ability to schedule posts ahead of time, Pinterest has recognized that if it wants businesses to add content, the network will have to make it easier.