At a recent Webinar on “Building Your Business on the Web,” Sonny Ganguly, our CMO, shared a great video demonstrating the ways that ever-evolving technology can impact our daily lives.
So how does this relate to you, you might ask? Technology is an amazing thing that is constantly affecting our lives. The internet can be perceived in the same way. New sites are surfacing each day that can help you take your business to the next level. The key is to be open to the change and try to adapt new ways to generate interest in your business and extend your reach to more clients.
We also received some great questions from attendees that we want to share with you:
- Where do you see social media moving in the future and what roles will Facebook and Twitter play? We believe that micro-blogging sites such as Twitter will continue to be popular because 1) they require less effort than a traditional blog and 2) content from these sites is becoming increasingly important to the major search engines (Google, Yahoo and Bing) as they start to index posts for real time search results. Another trend that we see is that many blogs are starting to aggregate their social media efforts into one place. WordPress and Blogger make it easy to add plug ins that pull in your facebook fan page or your recent tweets. As an example, take a look at our blog at blog.weddingwire.com to see how we integrated our social media efforts across different tabs. This trend is also the reason that we allow vendors to add social media tabs to their WeddingWire storefronts.
- Is it crucial to have a fan page vs. a regular profile on facebook.com? How do I set up facebook fan page? Your personal profile at Facebook is for you to connect with a smaller circle of your friends and family, and may include info you may not want to share with prospective clients or business partners. A fan page, on the other hand, is meant for all of the people who enjoy your services. It is specifically designed for businesses of all sizes, and is a great way to market your business. We have a great article in our education center on how to set up your fan page. Remember that setting up a page is only half the battle. You have to make sure to try and build your fan base over time. Some of the best ways to promote your new fan page are on your website and blog (Facebook provides an easy icon for this) or through your emails and newsletters. We are big fans of creating a fan page for your business!