|This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
How to Get It
Facebook allows you to quickly create a ‘Like’ button for your website. The first step is to visit the developers section of Facebook at:
Enter your website url and then choose the layout you would like best. You can choose from the standard ‘Like’ button, which shows how many people like your site and also if any of their friends also like it as well. There is also a more compact button you can put on your website (shown above) or a box version that is typically great for blogs. They all work the same, so choose based on which aesthetics will work best with your site. You can also decide if you want the button to say the words ‘Like’ or ‘Recommend.’ I find that people feel it is a little easier to like something versus making a full recommendation, but you can go either way here. Make any last changes to the style of the button and then hit ‘Get Code.’
Simply add your personalized ‘Like’ button to your homepage. The next thing you know people will be liking your website. You’ll get more traffic and better SEO results. Now that is something to truly Like!
Where to Put It
You should add a facebook ‘Like’ button somewhere prominent on your homepage. Typically, this is put towards the top of the page or in a key area where brides and grooms will look. Again, you want the ‘Like’ button to be on your main url for your homepage. That way as you get more and more likes, it will boost the search ranking of the most important page on your site…your homepage.