» The Growth of Social Networking

You keep hearing how important it is to integrate social media into your marketing efforts. Why? Because your clients are increasing the time they spend social networking. Your business has the unique ability to reach and connect with more customers than ever before.

ComScore released the graphic below, showing the growth of sites like Facebook and Twitter over the past 4 years. Now, social networking represents 1 out of every 6 minutes is spent online. Compared to the 1 of 12 minutes spent in 2007.

Facebook now reaches 73% of the total US population each month, averaging 6.3 hours per month spent on the site per user. Facebook isn’t the only social network that is continuing to grow. Several other sites continue to grow in monthly visitors according to ComScore (LinkedIn: 33.4 million, Twitter: 27 million, Tumblr: 10.7 million).