» Tech Update: Facebook Launches Hashtags!

Over the past few days, you may have noticed some updates to your Facebook account. While changes to your account and navigation on the leading social site are nothing new, one exciting update, which could have an impact on your business exposure has been unveiled: clickable Facebook hashtags!

Hashtags are increasingly popular throughout social media – and have been fully integrated on most popular sites, including Twitter, Instagram, Pinterest and Tumblr, but noticeably absent from Facebook… until now.

Hashtags most simply serve as a way to see a larger view on what is happening, what is being discussed, popular topics, and is a way to connect people and businesses with similar interests. Hashtags are very powerful marketing tools, and are easy ways to connect with your interested audience, gain attention quickly and easily share content discovery.

Now,  just as you may tag a recent couple, or your other wedding or event Pros in a Facebook post sharing a recent wedding’s blog post with your network, you can now add a few select, engaging hashtags to describe your post or the event.

For example, a post can read: “ABC Photography had an amazing time capturing the breath-taking, special day of @Joe and @Jane on the Cape! Check out some of our favorite photos and wedding day memories {link to blog post} #Nantucket #BeachWeddings  #ABCPhotography”

Linking to your couple (with their permission), along with any other Pros of note gives added exposure for your post, as it will tag their profiles or business pages. Tag people and businesses with the “@” key, which will link and post to their pages. Using relevant, simple hashtags that describe your post shares your content with the site and allows others looking for similar content to find your post – ultimately sharing your business, content and exposure on a much larger level. Hashtag by typing the “#” key directly before your hashtag (should always be one word with no space – so the simpler the better!). Then, when posted and clicked, these hashtags will show everyone who is publically posting using the same tag, so you can discover others with similar interests.

For some hashtags in action, check out WeddingWireEDU’s recent posts!

Here are some basic Facebook Hashtag functionality details as you get started:

  • The ability to search for specific hashtags via the Facebook search bar at the top of your page
  • The ability to click on hashtags that originate from other services, like Instagram – connecting multiple social sites
  • The ability to create new posts from within the hashtag feed and search results
  • The ability to add hashtags to Facebook ads you’re running

Ready to learn more? Check out this post from Facebook! #HappyHashtagging!

4 thoughts on “Tech Update: Facebook Launches Hashtags!

  1. Liz Brown ^(http://problog.weddingwire.com/goto/http://www.facebook.com/SexyWeddingWishes) on

    Thank you for this post. It was well written and exciting news!

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