Running your wedding business is a full time job, and it may seem like taking on additional responsibilities would be too much to handle. But with all the talk about social media and other online tactics, it’s important that your business fully understands social media marketing and what you should (and should not) do.
Even if you’ve started using social media for your business, it’s easy to get stuck in the same pattern of not knowing what to post or posting the same content over and over. We’ve got some of the biggest social media marketing don’ts so you can know how best to proceed!
Don’t create accounts you’ll never use
There are new social networks being launched each month, and while it’s important to pay attention to the features and benefits of each, don’t spread your business too thin by thinking you have to be present on every social network. Most businesses only have enough time or resources to manage a few social networks, so try for quality, not quantity! If you’re already overwhelmed with Facebook, Twitter and/or Pinterest, don’t create a new account on any network until you have time to dedicate to it.
Don’t just post about yourself
Although the purpose of a business account on social media is to promote your business, you shouldn’t just post about yourself. Don’t just post links back to your website constantly, and don’t post multiple times a day if you don’t have anything new to say. In addition to the occasional link back to your website, your posts should add value for your fans and followers. If you have a blog, remember to post your blog posts on your social networks to help educate and inform potential clients, and be sure to share any relevant news from industry websites or communities.
Don’t spam other pages
Similar to the point above, don’t spam other pages with links to your website. Consumers don’t typically respond well to constant posts from businesses asking that they check out their website or services. Only post links when you find a page or see a conversation where you think your business could be of some help, and be sure to make your post part of the discussion. Showing your expertise on a given topic or offering advice in addition to a link is much more valuable than just posting a link. And remember that Facebook pages or users can hide or delete your comment if they feel it’s not relevant – so taking the time to craft a legitimate comment or post will help keep your post out of the trash.
Don’t forget to reply
The most unique aspect of social media marketing is that businesses and consumers can directly communicate! Make sure that you’re replying to any posts, comments or tweets that your business receives. When you don’t reply, other users can see and may think your business is not active or worse – unreliable. Offering a personal touch doesn’t take a lot of time, but it does go a long way to securing customers and giving them a good experience.
What other thoughts do you have to add? Let us know it the comments!