» Social Media Guide #5: Google+

The final installment in our blog post series breaking down Hubspot’s Ultimate Guide for Creating Social Media Buttons is Google+.  Google+ aims to make sharing on the web more personal, and more like real life. As Google’s New Search Results indicate, Google+ will likely play a large role in web search results as search becomes more personalized. Be sure to sign up for an account if you do not already have one, and add these social media buttons to your website and blog!

Google+ Page/Profile Button

What It’s For: This is Google+’s version of other social networks’ follow buttons. The only caveat is that it’s not a slick, one-click follow button. Rather, users have to click to your Google+ business page and then manually add your page to one of their Circles in order to follow you. However, displaying this button on your website is a great way to promote your business’ presence on Google+ and generate more followers for your page, increasing the reach of the content you promote there.

How to Implement It: To create a Google+ Page Button, visit http://www.google.com/webmasters/profilebutton/, enter your Google+ Page’s URL, choose an image size, and copy/paste the HTML code onto your website where you’d like the button to appear.

+1 Button

What It’s For: The +1 Button is Google’s version of Facebook’s Like Button. Adding this button to your website and content provides an easy way for visitors to +1 (or vote for/endorse) your content, recommend it in search results, and share it with their connections on Google+, expanding the reach of your content and increasing traffic back to your business’ website. Hubspot’s research shows that websites that use Google’s +1 button generate 3.5x more website visits from Google+ than websites that don’t use the +1 button.

How to Implement It: Visit http://www.google.com/webmasters/+1/button/ to customize your +1 button and generate its embed code.

Google+ Share Link

What It’s For: Like Facebook’s share links, you can easily generate a link that visitors can click to share content to their Google+ page. The only difference between this link and the +1 button is that it appears as a link rather than a button, similar to the way a ‘Tweet This’ link works for Twitter. The benefit of using this is to enable visitors to share a specific piece of content within a larger piece of content, as exemplified in this blog post.

How to Implement It: To create a Google+ share link, replace the red highlighted URL with the URL you want people to share. Then hyperlink your desired anchor text using the full link.

https://plusone.google.com/_/+1/confirm?hl=en&url=http%3A%2F%2F%20http://bit.ly/vOKpgC

When a visitor clicks the link, they will have automatically +1’ed the content. In addition, like the +1 button, they will have the opportunity to click “Add a comment” to customize a message and share the content with their Google+ connections.

 

Read all entries in the Social Media Button Guide series and check out previous posts: follow vs. share buttons, twitter, facebook and LinkedIn.