» Social Media Guide #4: LinkedIn

Next, in our blog post series breaking down Hubspot’s Ultimate Guide for Creating Social Media Buttons is LinkedIn. With over 150 million members, it is important for your business to create a presence on the world’s largest professional network.  LinkedIn’s social media buttons are described below:

LinkedIn Company Profile Plugin

What It’s For: Like Facebook’s one-click Like Box and Twitter’s one-click Follow Button, LinkedIn’s Company Profile Plugin serves as a follow button for your business’ LinkedIn Company Page. Installing it on your website will allow visitors to follow your company on LinkedIn with just one click, enabling you to generate more followers for your LinkedIn Company Page and expand the reach of the content you share through your LinkedIn Company Status Updates.

How to Implement It: Build your Company Profile Plugin by visiting https://developer.linkedin.com/plugins/company-profile-plugin, entering your company name, and selecting your desired display mode. Further customize based on your preferences, and grab the code to embed the plugin onto your site.

LinkedIn Share Button

What It’s For: Adding LinkedIn’s Share Button to your website, blog, and landing page content enables visitors to easily share it with their connections on LinkedIn. Like Facebook’s Like Button and Twitter’s Tweet Button, incorporating this button can help extend the reach of your content to the LinkedIn audience and drive traffic back to your site.

How to Implement It: To create and install this button, visit https://developer.linkedin.com/plugins/share-button, specify the URL you want to generate traffic to, and choose your button’s style. Then generate your code and add the HTML to your site where you want the button to display.

To view all of LinkedIn’s official social media plugins in one place, visit:  https://developer.linkedin.com/plugins.

Check out our previous entries in the Social Media Button Guide series: follow vs. share buttons, twitter and Facebook.