RSS = Real Simple Syndication and they can save you time on your daily social media searches. Set up an RSS Reader to easily monitor important web content such as blog articles, Twitter mentions, LinkedIn Answers, and Quora Questions. Usually the RSS feed symbol (pictured to the right) will display in your navigation bar if it is available on the page you are viewing. All you need to do is click the icon to subscribe!
You can set up almost anything to go to your Google Reader with RSS Feeds. This way all the important information you usually search for can be pulled all onto one page. Monitor your mentions on Twitter by setting up an RSS for searches you for your competition, industry news, etc. LinkedIn and Quora have similar features so you can see questions and answers that might be pertinent to you and your business.