Facebook has recently started to roll out Promoted Posts for Brand Pages, a feature that allows your business’ posts to be more predominantly displayed on news feeds. Promoted Posts allow for businesses to reach and engage with more of your fan base that “like” your business and increase the percentage of fans your content reaches on fan news feeds.
These Promoted Posts will get shown to users who are already fans of your page in addition to friends of people who interact with the promoted post through shares, likes and comments, which is an opportunity to reach other engaged couples!
You can promote any type of post you can create in your page’s sharing tool, including status updates, photos, offers, videos, and questions. Promoted Posts cost $5, $10, $15 or $20, and are labeled as “Sponsored.” The post will be directly in the news feed, compared to ads which are located on the right rail, and will be viewable on both desktop and mobile devices, and has the ability to be geo-targeted to receive the most impact for your business.
How to Use Promoted Posts:
- Click ‘Promote’: When creating a new post, click the “Promote” button at the bottom of the status box.
- Specify Targeting: In the Choose Your Audience section, click the “Public” drop-down arrow to select from the targeting options. You can make it public or choose to target by location and language.
- Set Your Budget: Decide on your budget based on the estimated reach of your post ($5, $10 or $20, and Facebook will indicate the estimated reach for the budget you select to help you decide how much to spend. Click ‘Save,’ and your promotion will become live.
- Measure Promoted Post Success: Track your success via the automatically generated campaign in Facebook Ad Messanger which will provide statistics including click-through rate and impressions.
To learn more about Promoted Posts, check out Facebook’s overview video. Promoted posts are being rolled out gradually, so if you don’t have access yet, it should be unveiled to your page soon!
What do you think? Will your business use Promoted Posts?