Facebook has recently begun testing “Collections,” a new feature that allows users to “want” or “collect” images. These images are then saved to a “wishlist” on user profiles, where you can save images and products you like, then click-through to purchase the product offsite.
Currently, seven retail partners, including Pottery Barn and Michael Khors, can now share Collections posts to their fans, and is created to help retailers gain clicks to their websites, and generate purchases. If successful, this new feature could potentially be rolled out to business pages.
Facebook has released the following statement about the Collections feature:
“We’ve seen that businesses often use Pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections. Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook.”