Today, developing a strong and engaging social media presence can be a big part of running a successful business and interacting with your community. What you’re posting, when you’re posting it and where you’re posting are all important factors in the success of your social media outreach (and we are here to help!).
When posting on social media, it is important to understand how you clients and audiences would like to interact on leading social sites if you want to leverage these platforms to grow your business. For information on how consumers interact with business on Facebook and Twitter, check out this [INFOGRAPHIC] from market research company, AYTM (Ask Your Target Market).
Overall, the Infographic showcases that it is important to keep your social updates short and to the point to gain your fan’s attention (ideas include: news about your business, congratulating a new couple, a blurb about a current event, or favorite inspiration). Users of Facebook and Twitter like to mention and share posts by businesses – so be sure to give them content to share! In addition to sharing information about your business, it’s a good idea to include coupons, promotions and discounts in your posts. This is a great way to keep your audience involved with your social media outreach, and also to continue to drive business to your company.