It doesn’t take being in the wedding industry long to realize that blogging is one of the most popular and easy ways for wedding vendor to market their service or product for potential clients, but are you blogging effectively to generate business?
Wedding services require relationships. These relationships are the foundation of your business and will differentiate you from your competition. One of the best ways to get a relationship off the ground with your blog is to offer information and advice about your area of expertise. Admittedly, some people will take your information and run, but not all will and many more will begin to return regularly. This will help build credibility for you as an industry expert. Your passionate about what you do, so use that energy to drive your content. People will notice your enthusiasm.
If a bride-to-be can quickly see from your blog that you are an ‘expert’ that can provide some customization or distinction to their wedding, this can often make them more likely to want to work with you. In this instance of using your blog to generate leads, give site visitors information that is useful, but also make sure to encourage them to contact you also, perhaps to customize XYZ part of their wedding. Give to get.
Additionally, because so much of your business relies on relationship building, being transparent and with insight about you as a person is also a great method to start connecting with brides-to-be. Your thoughts on a news story or blog post can be a right way to share your personality with readers. People appreciate honesty.
Lastly, make sure people can contact you, EASILY. What good is lead generation if you’re unavailable?
Do you do anything unique or creative to generate leads? Share them with a comment.