In a tech-savvy and social media-centered world, wedding businesses must have a strong online presence to keep up with competition. One of your first steps should be creating a great website (or mobile site if your website isn’t responsive) and hopping onto – at least – the top social media platforms: Facebook and Twitter.
If you’ve already done those things, that’s great! But to be most effective on social media, you should pay attention to what you’re posting, when you’re posting, and how often you’re posting. Here are a few simple guidelines to help you use social media effectively and make the most of your online presence!
- Post regularly. Staying up to date on your social networks is crucial to engaging followers. Try to post at least once a day on Facebook and 2-4 times a day on Twitter.
- Post at peak times. What time do people start to get antsy at work? That’s the time to post on Facebook! Weekdays from 1 p.m.- 4 p.m. are prime time for Facebook posts – Wednesdays at 3 p.m. is the top time during the week. Tweeting from 10 a.m.- 3 p.m. will get you the most views because people tend to scroll through Twitter during their lunch breaks.
- Add photos to your repertoire. Posting photos on Facebook and Twitter not only livens up the pages, but it also helps you capture people’s attention. Instagram can also be a great source for drawing business because any business can use Instagram. Makeup artists can post before and after photos of brides, florists can share photos of different bouquets, and venues can post the different ways to decorate their event spaces.
- Ask for follower opinions. If you’re a florist, post pictures of two different bouquets and ask followers which one they like better. Not only does this draw more potential views, but it also helps you know what couples are loving. If you’re a photographer, you can post a city shot and a country shot and see which scene draws more likes. The possibilities are endless!