» Market Your Business With Facebook Timeline

Have you visited a friend’s Facebook page recently and exclaimed, “What in the world is up with their page?!” “Why does it looks like this?” “What is going on?” Well, you’re not alone. It’s called the Timeline and it is being rolled out in phases by Facebook. This new format reorganizes your Facebook into, literally, a Timeline of all of your past posts, photos, etc. With this big change, we wanted to address some big questions:

What’s this big photo?
It’s call your ‘Cover’ and it allows you to add a unique image in addition to your profile photo. Facebook says to choose an image that “represents you best” but we say for your professional Facebook to choose an image that represents your past work best! Show off to potential clients and their friends with high quality photos of weddings or other events you’ve done previously.

Will my fans still see my posts?
The short answer is yes however it is important to keep in mind that with this new format and influx of posts, they will likely see your posts for a shorter time span. According to bit.ly (a URL shortening service), the mean half life of a link on Facebook is 3.2 hours. The old rule used to be to keep your posts to about 1 a day, but now you can post more as long as you ensure you are still sharing valuable content. Read this article for more details.

How do I get it?
Visit http://www.facebook.com/about/timeline to learn more, watch a short video, get tips from Facebook, and get your own!

Have you changed your Facebook over to the new Timeline yet? What do you think?