Running your business is a full time job, and it may seem like taking on additional responsibilities would be too much to handle. With all the talk about social media and other online tactics, there’s a lot of confusion over what’s necessary for your business and how to get started. Even if you’ve started using social media for your business, it’s easy to get stuck in the same pattern of not knowing what to post or posting the same content over and over.
However, if social media is something you’re interested in incorporating into your marketing strategy, create a Facebook business page! Facebook business pages are free, and they have a variety of different benefits over using a personal Facebook account. And with over 1 billion active users on Facebook, you’ll be opening up your business to more exposure as well as another way to connect with your clients.
If you’re ready to get started, below are a few topic ideas to consider when writing your next (or first!) Facebook post:
Use your Facebook Page to Request Reviews
A Facebook status is a great way to reach out for reviews without having to personally email your clients. Posting a status including your personalized review URL is an easy way to solicit reviews, especially if you’ve tried sending personal requests and haven’t heard back from them all.
Pro Tip: Consider sharing this post on a monthly basis!
Share something from “Behind the Scenes”
Give your followers a glimpse from behind the scenes of one of your events. Your followers would love to see a post/picture of what goes into each wedding! This idea also lays the ground work for a follow-up post – the following week you can post a photo of the finished product.
Pro Tip: If you’re a florist, post a picture of your van packed full heading to the event. If you’re a photographer, share a story about the great lengths you went to secure the perfect shot.
Run an interactive contest with your followers
Allow your followers to select your new cover photo or main image by asking them to “vote” by liking the photo of their choice. Whichever post they choose, honor their decision by using that photo on your page.
Pro Tip: You can even offer a prize to one of your followers! Start small and easy, like an e-gift card to a local coffee shop or restaurant.
Keep in mind that with a social media platform like Hoosuite you can schedule your posts ahead of time, which makes managing your Facebook page even easier because you can allocate time each week to schedule your posts for the rest of week!
When thinking about what to share on Facebook, remember that you don’t want to become white noise to your audience – come up with posts that are interactive and engaging for your followers.
Facebook is a great tool to reach potential engaged couples planning their wedding, so make sure you have a business page to help them find your business and connect where they’re already spending time. Be sure to link to your Storefront and website so there’s no mystery if they decide to contact you!
What are your experiences with using Facebook in your marketing efforts? Let me know in the comments!