How do you generate new business? This is very good question to ask yourself. Through surveys and discussions, we have found that a significant amount of vendors in the industry rely on referrals from their happy customers (“word of mouth”) and networking groups for business growth. Relying solely on these two ways of generating new business can make it very challenging for vendors to sometimes predict and control business growth. This is where the internet can play in.
I found a good post that highlights some key things to consider when looking to use the internet to get more referrals. Here is a quick summary:
- Great product and service = happy customer. Word spreads fast online so having happy and satisfied customers will help your business (subscribing to your blog, connecting with you on LinkedIn, following you on Twitter, etc.). On the other hand, unhappy customers can easily cause harm to your online reputation. So make sure to maintain a high level of your product and service!
- Be committed! Your clients have to be willing to refer you, so you have to be committed to making sure they see success and are please with your product and service. To do this, you have to know your client and develop a level of understanding and trust. Look for ways to always maintain and improve this relationship to make sure expectations are being met.
- Give good reason. Find ways to connect with your clients online by engaging in inbound marketing – create good, educational content on your website (that is easy to understand), blog about yourself and your business, engage in social interaction with your clients (via Facebook, Twitter, LinkedIn, YouTube, etc.). All of these ways will help you connect with your clients and in return give them a good reason to refer you.
So I turn the question over to you, how do you generate more business? Share in the comments section!