|This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
In the past couple years you have likely built a business page on Facebook, which is one of the best marketing decisions you can make. It includes your logo, some basic details and allows you to share updates with your followers. Best of all, it is free (outside of the time spent making updates!) Your business page is a great tool to market your business to users on Facebook.
Ensure your page is successful by constantly growing your followers and posting good content. And don’t forget to also cross promote your Facebook page so that you can increase the number of followers or ‘Likes’ you have. It is a good strategy to include a link to your business page on your own website, your newsletters and even your email signatures.
The only challenge with the business page is that all of that traffic goes to Facebook. When a customer clicks ‘Like,’ they are liking your business on Facebook. There is nothing wrong about that, but what about getting people to like your own website? Why should all those likes be posted on Facebook?
The time has come to take the next step and add the Facebook ‘Like’ button to your own website. Leading sites across the web have started to add the like button to their homepages. Why? Because when people hit the ‘Like’ button they like your homepage and your own url. When that news gets shared back into Facebook, their friends and family will see what they liked. And if those friends and family click on the link it will bring the user back to your own website! You get all the benefit of the likes.