Facebook introduced Graph Search this week, a new way to navigate your connections on the leading social network. This introduction was met by much buzz in the technology industry—as Graph Search potentially has a huge impact on the future of personalized search!
So, what is Facebook Graph Search? Graph Search is new way to navigate the more than a billion people, more than 240 billion photos and more than a trillion connections on the world’s largest social network – Facebook.
Here’s how it works:
Graph Search appears at the top of each Facebook page. A Facebook user can then enter a search query such as, “my friends in Washington, DC” or “my friends who are engaged,” and the results reveal friends who have shared this information, which can then be edited and re-named to save for future reference.
Currently, Graph Search focuses on four key areas: people, photos, places, and interests. According to Facebook, the results of a search depend on a number of factors, including information shared by a brand and a person’s connections with a brand. That means your brand page’s content could appear in a person’s Graph Search results, so it is another reason to keep your business page updated and fresh with content and images daily!
Graph Search is currently available in a limited preview, also known as beta. Want access? Sign up to be on the waitlist by selecting the “join waiting list” button at the bottom of the page.
Check back soon for more Facebook Graph Search updates!