Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. She is the exclusive Wedding PR Education Expert for WeddingWire and is a highly sought after speaker in the wedding industry. To learn how OFD Consulting can assist you with your wedding marketing and wedding PR, please contact us today.
It’s a fact that press will only last as long as you allow it to, so it’s imperative to take the necessary steps to promote accordingly. A press page on your own web site is, quite often, one of the best tools you can use to leverage your recent features but thanks to the popularity of social media, you can take other creative measures as well.
As soon as you real wedding feature or other notable press coverage goes live, grab a screen shot of the blog and save it as either a jpg or png file on your computer. If your real wedding is in print, then try to obtain either the page in which it was featured, or the cover itself, keeping in mind that each publication has its own policies for sharing these things.
Then, it’s time to get to work.
An engaging Facebook Business Page is an essential component to most wedding professionals’ marketing campaigns, but very few people go above and beyond simply writing a post about their press. Consider creating a Facebook photo album dedicated to your real wedding features. Upload either the screen shot or magazine piece and be sure to credit accordingly. As a courtesy, don’t forget to tag the wedding day team who helped the day come together.
In a similar vein, create a Pinterest board that is devoted strictly to your press. Simply add the “Pin It” button to the top of your browser, and you’ll be able to add new features seamlessly.
Finally, Instagram has continued to grow in popularity, and the good news is that this too can be a platform to share your good news. You’ll just need to visit the page on your smart phone, take a screen shot of the feature, and then share it in a post. Here, it’s not feasible to create a bona fide press page, but you can qualify it with a customized hash tag, that will allow you to keep track of your features with ease.
A real wedding feature or press coverage is always a great opportunity to sing the praises of your company and with social media being more prevalent than ever, you have plenty of opportunities to get the word out!