Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 10,000 Facebook fans, 37,000 Twitter followers, and 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.
Ever wonder why some photos, videos or blog posts go viral? Many times, the business didn’t even spend a dime to make this happen. Well, believe it or not, there’s somewhat of a science to making this phenomenon occur.
To make my content spread like wildfire, here are three rules that I like to follow:
- Evoke Emotion. First and foremost, if you want your content (i.e. photos, blog posts, social media posts, etc.) to go viral, then it MUST evoke an emotion that gets people excited or fired up – in a good or bad way.
- Create Content that You’re Passionate About. If you laugh or get emotional every time you see your video or photo, then others will too. If you can’t wait to share something with everyone, then others will love it.
- Check out 7 Types of Photos Clients Won’t Ignore. Did you know that 80 percent of Pinterest’s photos are repins? Below, I included a few examples of the top 7 photos that went viral on BridalTweet’s Pinterest account. What do they have in common? First and foremost, they include beautiful and unique wedding details. Some of them also include DIY elements or celebrity news for added buzz.
Looking for more inspiration? Take a look at one of BridalTweet’s Pinterest boards to see what types of photos have already gone viral. These are photos that have been ‘repinned’ at least 50 times. Confused about how or why to use Pinterest? Here’s a free webinar to help you!
Beautiful cowboy-themed wedding, 175 repins
Cocktail drinks as wedding seating cards, 157 repins
Pink chiffon wedding chair covers with a bow, 128 repins
Blake Lively in haute wedding attire, 109 repins
What tips can you share about making your content go viral? Please comment below.