Interested in reaching new audiences and sharing content or resources you created?
Consider SlideShare, an online presentation website used by professionals throughout the world, with a rapidly growing network.
What is SlideShare? SlideShare is a website that allows you to create an account for your business and add your personalized messaging, links to your website and social networks and other brand elements, to share content created by your business with the world (and can be added to you blog, website, social media and more). SlideShare now ranks in the top 300 websites, so it may be the time for your business to consider creating a SlideShare presence. It’s easy to create a profile for your business and start reaching SlideShare users!
Here are some reasons to your business may want to try out SlideShare:
Web traffic: With over 60 million unique visitors every month, SlideShare is one of the highest-traffic websites on the Internet today. This means that potential clients are able to find your content on the site, and learn about your business before they even realize they need your services. SlideShare gives you more exposure to your audience and boosts your search engine credibility.
Tell your story: Similar to the way you can tell your company’s story on social media, SlideShare allows you to show a bit of personality and establish a deeper connection with potential clients. Since users can also comment on your presentations, you can open a dialogue at any time. Focus on sharing content that your clients would find interesting, helpful or engaging (like wedding planning tips, steps for hosting a bridal shower, or seasonal event trends).
Keyword tagging: SlideShare offers search functionality from within its site which you can take advantage of through tagging. Any type of presentation or document you upload can be tagged to make it easier for those searching on that type of information to find it. Tagging appropriately will also help your target customer find you. Consider tagging “Wedding Planning” if you are sharing tips for couples to follow as they get started with their planning process, for example.
Filtered search: When visitors use SlideShare’s search function, they can filter by upload date, file type and language to find exactly what they’re looking for. As long as you tag your content properly and keep updating your profile with fresh and varied content, users are bound to find you! Also consider adding in your service category and location to get more specific.
If you’re not sure what you can post, here are some easy ways to use SlideShare to promote your expertise:
- Upload any presentations you’ve made at conferences or events
- Post useful infographics or short presentations about your industry or weddings in general
- Add your business’s videos to show off your excellent work
- Create top take away tips that would be helpful to your target customers and that show your expertise in the industry
- Publish any documents your audience might find useful, such as brochures
Finally, always be sure to include information about how to get in contact with you, or learn more about your business. Consider adding your business website, main email and any relevant social sites.
Want some examples? Check out the WeddingWire EDU SlideShare account to see what we post!