Well maybe not all Americans, but Cone Inc, a communications company, released the results of a survey they did of 1092 people earlier this month about their social media habits that I found on Search Engine Watch. The results of the survey indicate that 93% of the participants say that a company should have some sort of social media presence. Additionally, 85% of the same group say that the same companies should be interacting with them on social media outlets. Other findings include:
When asked about specific types of interactions, Americans believe:
Companies should use social networks to solve my problems (43%)
Companies should solicit feedback on their products and services (41%)
Companies should develop new ways for consumers to interact with their brand (37%)
Companies should market to consumers (25%)
It’s an interesting study that supports the common notion that social media should be a part of your overall marketing plan. Whether it’s a Facebook Fan page, a Myspace profile, a Flickr profile, or a company blog, customers today have many places to visit on the web today so being where they are is going to be key to attracting new business.
What social media avenues are you using to reach today’s brides? What has or hasn’t worked? What are your barriers to using social media if you don’t already?