Check out the results of a survey, summarized in eMarketerand Mashable yesterday, that outlines the benefits of embracing social media marketing. Respondents were from the Marketing Executives Networking Group.
Customer engagement took first place, with 85% of surveyed executives citing it as the main benefit of using social media marketing. Only 21% of executives, however, think that it is a “great lead generation source”. That means most of those surveyed do not think social media directly impacts sales.
Regardless, the majority of respondents agreed that there are numerous benefits to engaging in social media marketing, given it is low in cost, it can be used a source of feedback and results, and it allows for direct customer communication.
Although this was a small survey, I think the take away message is that it would be beneficial to utilize social media marketing as one of your marketing mediums for 2009.
What do you think the benefits are for using social media marketing? Do you plan to incorporate more of it in 2009?