» 5 Ways to Build Engagement on Facebook

5 Ways to Build Engagement on FacebookIf your wedding business has a Facebook page, you know it can be a challenge to not only post consistently but also to get likes, comments and shares on your posts! Many businesses make the mistake of approaching Facebook for business in the same way that they approach Facebook for personal use, and the two could not be more different.

On your personal Facebook account, people you know will friend you simply because they know you; they don’t expect anything except for your friendship and a view into your life. On your Facebook business page, people will like your page because they want to gain something by following your updates. They might seek more information, deals, discounts or even just updates into your business, but they are looking for value. Your page should provide value through your Facebook posts, but how?

If you want to build engagement on Facebook and get your message out there to more users, incorporate the strategies below into your social media strategy!

Use more photo and video

As your users scroll through their News Feed, photos and video stick out much more than text posts. It’s hard to ignore a large, colorful photo, and just think about all the ALS Ice Bucket Challenge videos sweeping Facebook right now! Adding a photo or video to your post will earn you more attention, which means more engagement from users interested in your brand. Upload a photo from a recent event (giving the photographer credit where necessary) or create a quick video of your last event with our Video Builder. It may take a little more time than just a text post, but it’s worth the time to stand out that much more to your customers and potential customers.

Ask questions

When you do post text or a link, try to use questions to engage with your audience. Social media is a two-way medium, allowing for communication between both the poster and reader. Take advantage of this nuance by asking questions of your audience to prompt them to comment with an answer. If you’re a wedding planner, try asking your audience if they prefer one wedding trend over another. If you’re a photographer, ask your audience which poses they view as the have-to-have poses for their wedding albums. You can post a question each week on a certain day, or you can just add them into your social schedule as you see fit to provide some variation in your posts.

Post a weekly tip

The best kinds of Facebook posts provide value for your audience! What better way to provide value than to provide tips that help brides and grooms plan their big day? You probably have a lot of tips from your experiences in the industry, so provide your social media audience with some helpful hints that guide them through the process. If you’re a wedding dress boutique, post tips that help guide the bride before, during and after her appointment. If you’re an invitations Pro, try providing a few tips that remind couples of all the important parts they need to include on the save the dates, invitations, etc. Even if one of your followers isn’t a customer (yet!), he or she will remember you as an expert and a resource.

Share famous quotes

If you’re ever running low on content to post, share a famous quote that relates to your business. Officiants are usually great at this tactic, as there are many great quotes about love! You can post these on the same day each time, so your audience comes to expect a quote and will come to your page to see it. If you have access to basic design software like Canva, you can even make a quick graphic for the quote to incorporate more photos into your posts as well!

Try a “Caption This” contest

If you have a lot of photos or videos to post, try hosting a quick “Caption This” contest. Ask your users to write a funny caption for one of your photos and accept them as comments on the photo. As users write more and more comments, your photo will create more stories in the News Feed that will lead more users back to your photo. You can choose to provide a prize if you would like, or just give the winner props for their wit! You’ll be surprised by the number of people who jump at the chance to share their thoughts, and asking for your audience’s help in providing a caption is again opening up that two-way channel of communication to start the conversation with your brand.

Have you tried any of these tactics on your company’s Facebook page? Do you have any others to share? Let us know in the comments!