We’ve written about the importance of social media for wedding businesses, detailed upcoming changes to the popular social networks, and explained how to effectively use social media, but there’s still a ton of social media strategy and tactics to cover!
In addition to posting at the right times with the right frequency, there are a few key components you should include in your posts to help your posts get noticed. Below we list the top four components of a great social media post:
Tags and mentions. Networking is important in the wedding industry, and it’s just as important online. Tagging, mentioning, or sharing posts from fellow Pros opens up the channels of communication between you and your peers, but also between you and prospective clients. A “ripple effect” is caused when you mention or share a post from another Pro – you’re now reaching their audience in addition to your own. Tagging and mentioning other professionals in the industry often leads to a friendly relationship with that business, which can lead to more online exposure for both parties.
Examples of your work. The best way to generate leads through social media is by providing your followers with plenty of examples. Sharing a photo or two of your most recent or favorite wedding gives couples a glimpse into your work and helps them get to know you better. Sharing experiences and work from real weddings also gives prospective clients an idea of your style, so they can determine if it matches their wants and needs. WeddingWire also has a real weddings website where couples and wedding professionals alike can submit weddings to be published on the site.
Professional voice. If you wonder what “voice” means in terms of social media, you’re not alone! Just as it is in blogging, your voice on social media is the tone and feel of the posts. This voice should be consistent across all your social networks, and it should reflect your business’ professionalism. Posting in text/email speak isn’t a good idea, and it’s best to find other ways to shorten your posts without abbreviating words or phrases. We get it – staying under 140 characters can be hard, but abbreviations often come across as juvenile and unprofessional. For example, “Brides love our hairstylists and you’ll love the way you look on your wedding day!” looks much better than “Brides luv our hairstylists & you’ll love the way you look on ur wedding day!”
Personal touches. Although it’s important to keep a professional tone, adding a little sentiment to posts, especially in the wedding industry, is a great way to attract potential clients. Posting well wishes to couples you work with shows genuine care and kindness towards your clients. A quick, “Congratulations to the wonderful bride and groom, Jen and Brian!” can set you apart from other Pros in a couple’s eyes. Sharing a photo of you and your spouse on Valentine’s Day or your wedding anniversary also helps couples feel connected to you on a personal level, which can raise your chances of getting hired!
Your wedding business’ presence on social media can be a great tool for bringing in new business, but only if you approach it in a thoughtful way! These tips will help you get the most out of your social media posts and start growing your social presence.