» What Google Wants from Your Business Website

Being found easily in Google search results is important for all small businesses, not just wedding and event professionals. With everyone vying for top placement based on a finite number of keywords, it can be hard for your business to be found by engaged couples searching for their Wedding Pros.

What Google Wants from Your Business WebsiteYou’ve already made the right first steps by creating your WeddingWire Storefront, which not only helps your business get found by couples searching on WeddingWire but also helps your business achieve better search rankings on search engines including Google, Yahoo and Bing. How? Your WeddingWire business listing is indexed across these top search engines, and Premium members receive direct links for across the WeddingWire Network.

In addition to our Search Engine Optimizer for Premium members, there are additional steps you can take to help optimize your business’ website! Below are five qualities Google wants from your business website. Use these qualities as a guide to keeping your business’ website in the running for better placement:

1. Quality content: One of the most obvious detractors is lack of quality content. Websites that aren’t trustworthy rarely take the time to write intelligent, descriptive content, so make sure your website doesn’t fall into this trap. Create content that is specific to your business and keeps your customer in mind.

2. Consistent content: Remember that for search engines “content” means more than just text – content on your website can be images, videos, reviews or comments in addition to text on your web pages and/or blog posts. Update your website often so that you’re consistently creating new, fresh content.

3. User-friendly functionality: Google is interested in your customers’ experience on your website. Is it easy for them to navigate from page to page? Do you have clear calls-to-action that indicate which action to take next? Are there any outdated web pages or dead-end links that should be removed? Asking these questions will help improve your website’s ability to please potential clients.

4. Relevant inbound links: Create relevant inbound links back to your website by guest blogging for partners who will link back to your website when they mention you on their website or blog. You should never buy inbound links in bulk from mass directories, as Google sees that as yet another spam flag!

5. Active social presence: Google knows that your brand’s website is not the only place where you have a presence online. Your business likely has a presence on social networks, and now search engines are placing an increased importance on how your social conversations influence your brand. Find out more about how SEO and social media work together.

Remember: Google wants more from your website than just keywords and links. The ultimate goal is to provide the best experience for those clicking on links so that users find exactly what they were searching for! Make it easy for Google to love your business website by making sure you use these guidelines.