» Top Tools to Help You Work Less #3: Insights and Analytics

 

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

Next up in our Top Tools to Help You Work Less series, is the top WeddingWire tested Insights and Analytics tools to help run your business effectively. Also, be sure to review top Website tools, as well as Social Media and Email tools, and stay tuned for more tools to keep you organized!

Insights and Analytics

Understanding your business Insights and Analytics are very important to growing your business! These tools help you get important feedback, measure traffic and discover ways to improve your services.

  • Survey Monkey
    • Survey Monkey is an easy to use tool that enables you to create quick, custom online surveys that you can distribute through emails or social media.  Track results in real-time with charts and filters on any type of device.
  • Kiss Insights
    • Want to get feedback right away?  Kiss insights allows you to get feedback right on your website as users hit specific pages on your site.  A survey will pop up to understand what your customer is thinking at that moment.
  • Quantcast
    • Having Google Analytics is a must have on your website, but adding Quantcast’s code is a great next step.  Quantcast will measure your traffic and give you demographic data of your site’s visitors.
  • Facebook Insights
    • Facebook Insights is a great tool on all Business Facebook pages, but it can be hard to find. It provides details about the fans of your business, including their demographics and connections. Best of all, it will tell you how effective each of your posts is and how to improve.