» The Value of Staying Consistent

So you’re thinking about re-branding or changing your business name? We urge you to think twice before you do – and it’s for a reason that might not have initially occurred to you.

Google and other search engines regularly “crawl” through the internet to index websites which affects that site’s ranking in search results. At WeddingWire we help to SEO your business so that it your Storefront will typically come up on the first page of search results. But when you change your business name, it affects much more that you might not have thought about. It will take time to rebuild that high placement when you change your name because it affects the custom URL of your business as well as other SEO tags on the page.

Have you recently changed your business name and experienced a drop in SEO? Share your experience below.