A new report was released by The Pew Internet & American Life Project indicating that people are using online search almost as much as email. The study of 2251 adults (18+) reports that 49% are searching daily compared to 60% using email daily.
While email is still one of the most cost effective means of marketing to potential clients, and will remain so for the forseeable future, reports like this remind us that it can’t be our only marketing tactic. Search Engine Optimization (SEO) efforts should be a component of your marketing plan now, as should the use of social media (Facebook, Myspace, Digg, etc). This report is a friendly reminder that finding new clients takes a variety of activities. At WeddingWire, we make sure each individual vendors’ storefront is search engine friendly to maximize your exposure to those searching via Google, Yahoo!, MSN and others to give your listing maximum exposure.
If you’re looking for tips on updating your site to make it more search engine friendly I’ll soon be posting regularly on items to think about. In the meantime to get you started, here’s a few great resources on the web. Some of the websites and blogs you can find in my Google Reader include:
There’s lots of sites out there to find information on SEO tactics and using the web to your advantage as well. As most brides will start their research on the web somewhere