|This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
Search Engine Optimization (SEO) is critical to our business success. Making sure you’re listed on the first page for your keywords will deliver more brides and grooms to your site. However, search engines are starting to tweak their algorithm’s to incorporate your social media activity as well into their rankings. So the more you tweet, share on facebook or post to youtube will start to help amplify your search results.
Social media and SEO will start to blend, where results will be based not on what Google thinks, but based on what our friends and circles like. It is time to add the facebook like button or twitter tweet icon to your website and blog.
Learn more from some of our past posts about SEO: