Like social media, search engine optimization (SEO) is always changing. There are a lot of technical pieces involved in your search engine ranking and performance, plus a lot of time-consuming considerations like site content, keywords, linking strategy, and more. Between your weddings and events, SEO can seem like a very daunting task to take on!
Since SEO can get very overwhelming, we thought we’d share a few actionable tips you can do right now that will start having a positive impact on your SEO performance.
Update your URL structure
The URL structure of your links provides the overall framework for your website. URLs describe your website or page to both visitors and search engines. Does your website have a descriptive URL structure, or a series of letters and numbers? Make your site links more search-friendly by updating your URL structure to include the name of the page or post. This helps search engines understand more about the page than just a string of random variables generated by your content management system. For your blog, add the category of the post before the post title, as we do on this blog. When a search engine sees yoursite.com/marketing/blog-post-title, they already have a better understanding of the page and its content. Plus, your URLs will be more readable to human eyes, too!
Write better anchor text
When adding links to the text on your website or blog, the words you highlight for link are called the anchor text. Many Pros make the mistake of adding links to anchor text phrases like, “To learn more about our wedding packages, click here,” but it’s actually more valuable from a search engine perspective to make your anchor text more descriptive. The keywords you use in your anchor text enhance the relevance of the page and indicate to visitors what they can expect to see by clicking through. Instead of using the default anchor text, write something more explanatory like, “Learn more about our wedding packages to see how we can help.” With a more descriptive call to action in the anchor text, you’ll likely see an increase in the number of click-throughs as well.
Move your sub-domains to sub-directories
While it may look professional to have separate sub-domains on your website (blog.yoursite.com, weddings.yoursite.com, etc.), it’s actually more effective SEO-wise to move those pages to be a part of your main domain. Search engines often treat sub-domains as different websites than your main domain, which means you could be fragmenting your SEO juice across a few different “sites.” Instead, move your sub-domains to sub-directories like yoursite.com/blog or yoursite.com/weddings. This way, search engines like Google will attribute all your website’s pages and content to one main domain.