We’ve written a lot in the past about how important creating fresh content can be in helping you build brand awareness and improve your online exposure, and this trend is continuing to bring success to businesses. A blog is a great way to create a lot of content, but you should also consider what the content you’ve written on your website and Storefront says to your audience.
The right content can:
- Build trust with your readers
- Educate and inform your readers
- Assist with conversions
- Help manage customers and build loyalty
But did you also know that the right content can help you be found online? Search engines index and “read” thousands of web pages every day – if you’re not writing content that can easily be seen and categorized by a search engine, your business could get lost in the chaos.
The following considerations will help you make your website and blog content search engine-friendly!
1. Define your target audience. While this post is about writing content that is good for search engines, it’s also more important to write content that serves a purpose for your audience. Who is your audience? What do they want to know? What do they need to make a decision? Answering these questions will help you write the most important things in the most effective way for your target audience.
2. Conduct keyword research. You likely already have an idea of what keywords or phrases your potential customers type into search engines. Tools like Google’s Keyword Tool or HubSpot’s Keyword tool can recommend keyword suggestions based on the word or phrase you type in. These suggestions will either confirm your ideas or help you identify new words to target.
3. Re-check your spelling and grammar. It goes without saying that anything representing your brand should be written without spelling or grammar errors, but this point also includes common troublesome words. Check your content across all your properties (website, blog, Storefront, social media) to make sure your writing is consistent and strong.
4. Use consistent formatting. When checking your spelling and grammar for consistency, also take the time to make the formatting consistent. Should your blog posts have images? Do your pages have headers? Whatever you decide, apply it to all of your content.
5. Create a content schedule. If committing to writing fresh content frequently is tough for you, try coming up with a schedule or editorial calendar. This will help you allocate time to write if you have a deadline coming up, and your readers will appreciate the regularity. As mentioned before, search engines love new content, so try to stick to a regular schedule!
6. Use calls-to-action whenever possible. Whenever someone reads something about your company, they should also have a clear idea of their suggested next action. Turn that reader into a customer with a call-to-action, or a quick instruction/link telling them what to do next – contact you, read more on the topic, etc.
These steps will help you adjust your content for better SEO, but also make sure you’re still writing for your audience. Search engines are not potential clients, so remember to first make everything you do targeted to your audience!
And for our WeddingWire premium Pros, our Search Engine Optimizer helps you to improve your SEO rankings for your Storefront and your own website across Google, Yahoo and Bing. You can easily create a custom URL, receive direct inbound links and add custom SEO content.