» HOW TO: Optimize Images for Your Website

Any and all content on your website and blog can help to enhance your SEO. Google and other search engines can index your images to make them available in organic search as well. Keep these things in mind as you update your images on the web:

Stay on topic. When selecting an image, make sure it relates to the content on the webpage. Often images will catch someone’s eye before the content, so make sure it corresponds to the text on the page. If they are interested in the image, then they might stop to read more.

What’s in a name? Pick a related keyword as the name of your file. This will help with how images are ranked in search results. Rather than “pic1” or “logo” try something like “wedding dress” or something you would expect someone to type into the search bar.

Use Alt Text. If an image does not immediately download, you can specify the text that will appear in its place. This Alt Text also helps search engines know what the image is about. Using descriptive text and keywords here can also help your ranking.

Size matters. Try to follow the goldilocks rule here, not too big and not too small. Usually a larger image will perform better however you want to make sure it doesn’t take up the entire page and you balance images with text. A good rule of thumb is to have a larger image above the fold aligned to the left or right of your text.

By following these quick tips you can help convey your message using images and boost your search results. Just remember to use your keywords! For more ideas and information, click here.