The wedding industry can be challenging, as wedding professionals need not only to be great at their chosen service category (officiating, wedding planning, etc.) but Pros also need to understand how to succeed in the world of business – and there’s a lot to consider!
When you commit to having an online presence for your wedding business, you’re accepting responsibility for a lot of additional considerations. Along with your WeddingWire Storefront, you need a business website with descriptive, fresh content as well as good search engine optimization (SEO). Strong, relevant SEO is what makes it easy for search engines to crawl your content, and your potential clients to find your business online! It’s a lot to take on, and it begs the question: should you hire an SEO expert or attempt to optimize your website yourself?
If you have some experience in SEO, take time to do the research to find out what keywords, meta tags and more would be relevant and help your business reach grow online. Google has some great tools and resources to help, such as the Google AdWords Keyword Planner.
As search engine marketing is a specialized area, it can be tempting to hire an outside SEO company to help you understand what you need and where to spend time and money making improvements. Unfortunately, there are questionable SEO firms out there looking to use black-hat tactics to boost your business’ SEO for a short period of time (until Google catches you). If you decide to hire an outside company, be sure to do the research and make sure they’re a reputable company who can truly help your business achieve success.
Regardless of your SEO experience, there is something you can easily do to help boost your SEO with your WeddingWire account!
The WeddingWire Search Engine Optimizer for Premium Pros helps you optimize your search engine results for your business so more couples can find you. Whether they’re searching the WeddingWire directory or just searching on Google and other top sites, this tool will help your business get relevant exposure to more potential clients.
Below are a few ways our Search Engine Optimizer helps your business:
- Optimize your business’ presence: We make sure your business listing is indexed across top search engines, and receives in-bound links for all sites in the WeddingWire Network. In addition, you have the ability to further optimize your WeddingWire SEO fields in order to provide value to your own business website, like getting found in your specific business category or local area.
- Get found by search engines: You have the ability to easily create a customized URL for your Storefront which will get indexed into all major search engines and allow potential clients to quickly find your business and learn more about your services.
- Identify and target keywords: The Search Engine Optimizer allows you to further your SEO value by providing you with an easy way to create custom unique local content for your Storefront, as well as an additional keyword to pass value to your business website.
We know that handling SEO for your wedding business can seem like a daunting task, but please don’t ignore your search engine presence! Couples are often searching WeddingWire as well as Google, Bing or Yahoo to find all the information they can about your business, so make sure you’re able to be found via search.