This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
If you haven’t already created a Google+ profile, now is the time to do it! Released in June 2011, Google+ is the driving force behind these new search results. While the growth of Google+ has been slow up to this point, their new social network will continue to play a role in the future of the world’s largest search engine.
To create a Google+ profile, first sign up for a Google Mail (Gmail) or a Google account and sync your social networks with Google search for a more personalized search experience and recommendations. As Google continues the rollout of these changes to users, we will continue to see growth and personalization of search results. Don’t be surprised if you see Facebook launch their own search results in the future to compete more directly with Google.
As a wedding professional, if a client reviewed your services or liked your website, when their friends or acquaintances search your business may be pulled to the top of their personalized search! Even if your business website may not be listed in traditional search results until page 3 or 4, you could bump up to the top based on these personal connections. That makes “Search Plus Your World” potentially very powerful, but we’ll have to wait and see how it plays out.
Google is constantly working to review your site, optimize its search, and discover new avenues to connect its users with the best content on the web. By understanding how Google Search works, maintaining fresh content on your website and recognizing the importance of social activity, your business will be well prepared for the future of search!