As busy wedding professionals, you know there are a number of search engine optimization tactics to help your website get found by engaged couples. We talk about SEO often to make sure you’re up to date on the latest strategies, but it’s also important to know what not to do to make sure your business’ website is not being punished by Google!
When a user searches Google, Google is trying to provide the best experience for those clicking on links so that users find exactly what they were searching for. If your website isn’t getting the amount of traffic you were hoping for, you may want to check to make sure that Google views your website as a safe, refutable source.
To find out how Google views your website or to see if you’re being penalized for poor SEO or black-hat tactics, use our steps below!
Check search results
One of the easiest ways to know if your website is being penalized by Google is to simply search your business on Google. You should look to see which individual pages are (or are not) indexed by searching “site:yourwebsiteurl.com” with your website’s URL. This command will pull up results that only list pages on your own website. If you don’t think all your website’s pages are there, you’ll know that they’re not being indexed properly.
Evaluate your traffic volume and sources
Another easy way to see if your website is possibly being penalized by Google is to look back through your historical traffic volume and sources. If you see sudden drop-offs in website traffic that don’t have a rebound a few days or weeks later, your website could be considered spammy. You’ll also want to check your traffic sources to see which websites are referring the most traffic to your own website.
Examine your inbound links
As you evaluate your traffic sources, you’ll see how people are referring visitors to your website. Do any of these links look suspicious? If so, their poor SEO value could be affecting your website’s ranking. You can avoid spammy inbound links by always avoiding link farms and directories that provide no other value – these sites can have very poor reputations with Google because they are not selective in which links they choose to list.
Assess your website’s leads
Finally, a good indication of your website’s credibility in Google’s eyes is if you are still receiving a consistent amount of leads. Leads mean that couples are finding your website and that the content on your website is relevant to their needs, so they reach out to make contact. If you stopped receiving leads, it could be a good indication that something is wrong with your website.
If you took all of these steps to ensure your website is not considered spam by Google or other search engines, get started with optimizing your website for search with our list of factors Google wants from your business website!