Local search marketing is an important part of your business. Make sure when a bride or groom is searching for their wedding vendors that your business gets in front of them by implementing the tips below.
Know what people are searching for and put that content on your site. Most engaged couples will search by the location and type of Wedding Pro they are looking for, i.e. Dallas Wedding Planners. Make sure that on your website somewhere it says that information so that search engines will effectively match you up. Focusing on keywords is an important aspect of Search Engine Optimization (SEO) as well. Some sites to take a look at to monitor what your potential customers are looking for:
Google Wonder Wheel – Simplifies and arranges search results for you. This will allow you to see other relevant search terms for what you are looking for.
Google Adwords – Advertise on Google with the flexibility of cost, reach, and messaging.
Flowtown – “Helping social marketers deliver real ROI.”
Google Alerts – Set up automatic email notifications for specific search terms.
Claim your local profiles. Make sure that when someone does find your business, they are able to get there. Set up your profile Bing, Google, Yahoo, Mapquest, etc.
Engage them once they find you. You should have multiple forms of communication open for your potential customers to reach out to you. Actively manage and update your email, Twitter, Facebook, LinkedIn, and YouTube accounts.