» What’s the Big Deal on Deals?

With the announcement of Groupon’s IPO earlier this week, there is a lot of buzz around what will happen with the concept of online deal sites in the future. The deal space continues to expand with Groupon, LivingSocial, Facebook Deals, and many competitors offering “the best deals” to consumers locally and nationwide.

We thought we’d share some interesting stats you may not have known about this relatively new form of marketing, for more details see the original article here.

50% of online consumers will redeem a coupon in 2011

Most Users are Females, 18 – 34

Groupon traffic grew by 712% from 2009 to 2010

Average time spent on group buying sites increased by 153%

Spend set to increase to $3.9b by consumers in 2015