Here at WeddingWire, we believe that it is important for Pros to have many reviews to showcase your work through the eyes of clients! Engaged couples browsing our vendor catalogs are more likely to click into a listing with 10 reviews than a vendor with 1 review. Consider when you are shopping online at a site such as Amazon. Do you purchase from a seller with only one review (even if it is a perfect score), or do you go for the more consistent seller with a very strong but not perfect rating, but over 20 reviews? The large majority go with more reviews, which indicates consistency.
We know that reviews can be a pain point for some Pros. Sometimes, no matter how amazing your services were, it can be impossible to please a couple which can result in a not-so-great review, or you may feel uncomfortable making the request. We encourage Pros to request reviews from all clients, to grow a strong, consistent database of valuable client feedback. Having many reviews also helps to deflect from the one review that may not have been as positive as you would like. WeddingWire provides you with tools to make requesting and tracking your reviews easy.
How do I get reviews?
Make sure that you’re discussing reviews early in the planning process with your couples. If you mention that you’re going to be asking for a review from the couple early in your relationship, then when you actually request the review it will simply serve as a reminder for them. Keep in mind: couples do not have to make accounts on WeddingWire to write you a review. They simply have to provide us with an email address and password in case they want to edit their review or if we need to contact them regarding the validity of their review.
The easiest way to request reviews from past clients is to use our Review Collector Tool, located in premium member’s Home tab under “Reviews.” In this tab, we provide easy ways to upload your clients contact information, an email template that can be personalized, and a tracking tool to see if the request was received and added.
Another great way to get reviews is to activate the Reviews button in our new Facebook Page Designer which is located in the Marketing tab of premium member’s accounts. Using the Facebook Page Designer, you can easily add a customizable button to your Facebook business page visible to any visitor, enabling them to read your WeddingWire reviews! When visitors click on the Reviews button, they will not be directed away from Facebook to read your reviews. Also, couples you worked with will be able to click through this tab to write you a review on WeddingWire!
With these helpful tips and tools, requesting reviews from previous clients is easy! Check out Reviews 101 part two – Showcasing Your Reviews!